Tech Stack Consolidation for Anagenics: Streamlining DTC & B2B Operations

Anagenics, an Australian beauty brand aggregator, faced fragmented tech stacks and inefficient processes across its DTC brands. Swanky consolidated technologies, migrating BLC Cosmetics' B2B operations to Shopify Plus in five weeks and developing a custom samples app to drive engagement. The project reduced costs and improved efficiency, with a focus on Klaviyo-driven B2B marketing and paid social campaigns. Results included streamlined operations and increased annual spend through optimized digital strategies.

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