Test-icles Campaign: Early Detection Through Pregnancy Test in Mexico & NY
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Testicular cancer affects over 3,337 people annually in Mexico and nearly 10,000 in the US, often detected at advanced stages due to stigma. The Alba Foundation, in partnership with Ogilvy Mexico and Ogilvy Health New York, launched 'Test-icles' to encourage men to take a pregnancy test for early detection. The campaign addressed the reluctance to seek medical care by targeting men’s awareness of symptoms and the urgency of early diagnosis. By leveraging the pregnancy test as a metaphor, it highlighted the importance of proactive health checks. The initiative successfully raised awareness and prompted discussions about testicular cancer prevention, emphasizing the role of early detection in improving outcomes.
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Published around:
June 26, 2024
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Added to Agency Inside:
March 24, 2026
