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The Red Cross's 'Not Generated by AI' Campaign: Real Stories, AI Blurred Lines

Agency
Ogilvy
Brand
The Red Cross
Platforms
None
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The Red Cross partnered with Ogilvy Paris to challenge AI-generated imagery on social media, using a script from popular AI image generators to highlight the line between real and fake. The campaign revealed that many images, though seemingly AI-created, were actually real photos of emergency situations faced by volunteers. This effort raised awareness about the authenticity of human suffering in the digital age. The campaign successfully sparked conversations about the ethical implications of AI in media and the importance of discerning truth from fabrication.

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Published around: June 6, 2024 ?
Added to Agency Inside: March 24, 2026

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