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TikTok's 'You Are On' Campaign: 12B Views & NFTs

Agency
Monks
Brand
Ray-Ban
Platforms
TikTok
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The campaign aimed to rebrand Ray-Ban with a cheeky, confident vibe. Using TikTok, Monks partnered with 11 Italian influencers for a dance challenge, reaching 12B views and 3.2M videos. The 'elevator dance' became a global phenomenon, boosting engagement. The brand's NFTs further expanded the reach, highlighting its innovation. The campaign successfully transformed Ray-Ban into a modern, dynamic brand.

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Original write-up, full visuals, full context.
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Published around: July 13, 2024 ?
Added to Agency Inside: March 24, 2026

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