TikTok & YouTube: Macro Creators Boost STEM Engagement & Conversions

Pepper partnered with macro STEM creators to drive traffic and subscriptions. They used native formats and CTAs, resulting in high engagement and conversions. The campaign boosted trust and STEM discussion, with metrics like 1.278m followers and 1M+ views. The platforms included TikTok, YouTube, Meta, and iOS. The strategy focused on creating engaging content that resonated with the target audience, leveraging the power of trusted science creators to foster a community of STEM enthusiasts.

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Published around: August 11, 2025 ?
Added to Agency Inside: March 25, 2026