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Tim Hortons Metaverse Launch: Roblox Obby Challenge

Agency
Monks
Brand
Tim Hortons
Platforms
Meta
Industries
Technology & SaaS
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Tim Hortons partnered with GUT to create Tims Speed Run, a gamified obstacle course for Roblox users. The campaign leveraged 52 million daily active users to reach Gen Z audiences, blending real-world products with virtual experiences. The challenge encouraged players to race through colorful, coffee-themed obstacles, offering a unique blend of authenticity and digital engagement. The initiative showcased Tim Hortons' ability to innovate across platforms, transforming a traditional brand into a metaverse presence. The campaign highlighted the brand's commitment to creativity and interactive storytelling, ensuring a memorable and immersive experience for players.

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Published around: July 25, 2024 ?
Added to Agency Inside: March 24, 2026

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