Tinder's Mission: Saving Sudan, the Last Male White Rhino
Agency
Brand
Platforms
None
Industries
In a groundbreaking campaign, Tinder leveraged its platform to connect global singles with Sudan, the last male Northern White Rhino. By enabling users to swipe right and donate directly, the initiative raised over $2 million for conservation efforts. This innovative approach highlighted the power of social media to drive impactful change. The campaign successfully raised awareness about endangered species while fostering community engagement. The success of this initiative underscores the potential of digital platforms to address global challenges.
View the full case on the agency site
Original write-up, full visuals, full context.
Published around:
April 12, 2020
?
Added to Agency Inside:
March 26, 2026
