Tio Pepe: YouTube Creators Spark Engagement Through Authentic Tasting Experiences
Agency
Brand
Platforms
Tio Pepe leveraged trusted UK creators like Jim Chapman and Leyla Kazim to drive brand awareness among 25-34 year olds. By showcasing real reactions to tasting the product with tonic or in cocktails, the campaign generated sustained engagement and increased consideration. Vertical stories and grid posts featuring first-taste reactions, tonic serves, and cocktail ideas helped cut through audience barriers while maintaining ASA compliance. The strategy achieved efficient reach and cost-effective scaling, resulting in strong new-to-brand interest and measurable brand lift. The campaign demonstrated how authentic, creator-led content can effectively drive social media engagement and brand consideration.
View the full case on the agency site
Original write-up, full visuals, full context.
Published around:
December 12, 2025
?
Added to Agency Inside:
March 25, 2026
