TMD Friction's Triumph at Automechanika Frankfurt: Global Automotive Brake Friction Leader
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TMD Friction, a global leader in automotive brake friction, needed a bold new identity after being acquired by Nisshinbo Corporation. Fox Agency crafted a striking event stand and immersive communications to showcase the brand's superiority in the industry. The campaign featured video, interactive displays, and digital content, highlighting TMD's core strengths of quality, innovation, and partnerships. The result was a resounding success at Automechanika Frankfurt, capturing the attention of corporate VIPs and global partners. The brand's new proposition, 'THIS IS OUR WORLD,' became a defining moment in the company's evolution.
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Published around:
October 25, 2020
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Added to Agency Inside:
March 27, 2026
