Unlock

Enter your email to continue. We will sign you in and save this to your account.

Use the same email anytime. After you click the link, we sign you in and attach the save or follow to that account.

Check your email

Click the magic link to sign in. If you started from a save or follow action, we will add it to this account after confirmation.

Total by Verizon's 'Totalmente' Campaign: Turning 'Suavemente' into a Smooth Win

Agency
Ogilvy
Platforms
None
Visit full case study

In a bold move, Total by Verizon leveraged the 90’s hit 'Suavemente' to create a digital campaign celebrating the ease of switching to their wireless plan. Directed by comedian Fred Armisen, the spot flipped the song into 'Totalmente,' highlighting the benefits of no-contract plans through humor and relatability. The campaign successfully increased brand awareness and engagement, resonating with a target audience seeking simplicity and reliability. The creative approach not only boosted visibility but also reinforced Total by Verizon’s commitment to a seamless user experience.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Published around: June 6, 2024 ?
Added to Agency Inside: March 24, 2026

More from this agency