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Tottenham Hotspur's Ketchup Ban Sparks Brand Collaboration with Curtice Brothers

Agency
Ogilvy
Brand
Unknown
Platforms
None
Industries
Food & Beverage
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Antonio Conte’s controversial ketchup ban at Tottenham Hotspur sparked a media frenzy, prompting Mario, CEO of Curtice Brothers, to respond with a letter urging reconsideration. Ogilvy Germany partnered with Curtice Brothers to create a full-page ad in Tottenham’s largest newspaper, featuring a letter from Mario to Conte. The campaign highlighted Curtice Brothers’ all-natural product line, positioning the brand as a healthier alternative. The letter became a viral sensation, generating widespread discussion and ultimately driving record-breaking sales for the brand. The campaign showcased the power of strategic storytelling and brand alignment, turning a sports controversy into a marketing triumph.

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Published around: March 28, 2023 ?
Added to Agency Inside: March 25, 2026

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