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Touching Art to Detect: Macma's Interactive Exhibition

Agency
Ogilvy
Brand
Macma
Platforms
None
Services
Branding & Creative
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Macma's innovative 'The Art of Self Examination' exhibition invites visitors to touch art pieces to learn breast cancer symptoms. Collaborating with DAVID Buenos Aires, the exhibit features three Rembrandt, Rubens, and Rafael paintings, inspired by Dr. Liliana Sosa's research on breast cancer signs. Visitors can palpate the artwork to recognize potential symptoms, promoting early detection. The interactive approach bridges art and health education, empowering women to identify risks through tactile learning. The project highlights Macma's commitment to using creativity to address critical health issues.

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Published around: January 10, 2023 ?
Added to Agency Inside: March 25, 2026

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