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Trainline's TikTok Campaign: Creator-Driven Rail Viral Success

Agency
Pepper
Brand
Trainline
Platforms
TikTok
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Trainline's TikTok campaign leveraged US-based creators to drive viral rail traffic, targeting 20% of the US audience with authentic storytelling. Influencers like @kelseyinlondon and @kacierose_ shared Europe travel content, boosting engagement and app usage. The campaign achieved low CPA through influencer ads, with repurposed content sustaining traffic. Phase-based rollout and mixed formats increased trust and lasting value. Results included 1.1m saves and 364k views, outperforming expectations. The strategy focused on mid-tier creators and seamless travel experiences, aligning with Trainline's brand goals.

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Published around: August 11, 2025 ?
Added to Agency Inside: March 25, 2026

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