Unlock

Enter your email to continue. We will sign you in and save this to your account.

Use the same email anytime. After you click the link, we sign you in and attach the save or follow to that account.

Check your email

Click the magic link to sign in. If you started from a save or follow action, we will add it to this account after confirmation.

Trident TikTok Campaign: #ChewTheVibes Thrives with Creative Engagement

Agency
Ogilvy
Brand
Sour Patch Kids
Platforms
TikTok
Visit full case study

Trident launched a TikTok campaign partnering with DAVID Miami and singer Chlöe to promote its new sugar-free gum, Trident Vibes. The #ChewTheVibes challenge encouraged fans to mimic Chlöe's choreography and chewing style, creating viral content. The campaign generated massive engagement, with over 10 million views and 500,000 participants, driving significant sales growth. The partnership highlighted the power of influencer collaboration and trend-driven content to boost brand visibility and consumer interaction.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Published around: January 10, 2023 ?
Added to Agency Inside: March 25, 2026

More from this agency