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Triple Reach FT Appetites @xanthemross & @shelinacooks Instagram

Agency
Pepper
Brand
@xanthemross
Platforms
Instagram
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The campaign elevated FT Appetites from launch to lifestyle destination, tripling reach through creator-led content on Instagram. @xanthemross and @shelinacooks delivered premium, food-led content that drove strong engagement and authentic storytelling across Instagram Reels, Stories, and carousels. By blending editorial insight with lifestyle storytelling, the campaign positioned FT Appetites as a premium lifestyle hub beyond finance, connecting with a younger, culture-curious audience. The strategy focused on location-based content, natural inclusion of box items, and advocacy for practical food reuse, resulting in a 300% increase in visibility and a 200% rise in user interaction.

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Original write-up, full visuals, full context.
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Published around: October 12, 2025 ?
Added to Agency Inside: March 25, 2026

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