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Turn Haters into Clash of Clans Players: Supercell's Strategic Shift

Agency
WPP
Brand
Supercell
Platforms
None
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Supercell faced the challenge of engaging its fanbase's haters while expanding the game's reach. By leveraging media science and AI, the brand created a targeted campaign that transformed animosity into compelling gameplay. The initiative used advanced analytics to identify key demographics and craft content that resonated with both fans and critics. The result was a 30% increase in player engagement and a significant boost in the game's overall visibility. WPP's AI model played a crucial role in optimizing the campaign's effectiveness, ensuring that the strategy aligned with Supercell's goals of broadening its audience.

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Published around: June 16, 2025 ?
Added to Agency Inside: March 22, 2026

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