Tyson Foods Wright's TikTok Viral Success: Vinyl Track Sparks Influencer Engagement
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Tyson Foods Wright leveraged a unique vinyl track featuring a 19-minute, 22-second recording of sizzling bacon to engage TikTok influencers. The brand's 1922 birth year inspired the track, which was distributed to creators encouraged to sample and share the track. This strategic approach drove massive virality, with the track gaining over 10 million views within weeks. The campaign highlighted the power of immersive audio experiences and brand storytelling on TikTok.
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Published around:
April 27, 2022
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Added to Agency Inside:
March 26, 2026
