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Vaseline Screen Block: Blue Light Protection for Gamers

Agency
WPP
Brand
Vaseline
Platforms
None
Industries
Media & Entertainment
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Vaseline partnered with Ogilvy to create Screen Block, a 50+ SPF cream targeting gamers' blue light exposure. The campaign aimed to educate and protect players from screen-related health issues, leveraging creative strategies to bridge the gap between digital engagement and real-world care. The initiative successfully raised awareness about blue light's impact, with Screen Block becoming a key product in Vaseline's lineup. The collaboration highlighted WPP's ability to innovate, using data-driven approaches to address modern consumer challenges.

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Published around: June 10, 2025 ?
Added to Agency Inside: March 22, 2026

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