Victoria Hill Lamb's Shopify & Klaviyo DTC Expansion

Victoria Hill Lamb, an Australian agri-food business, expanded its sales approach by launching a Shopify store to validate its DTC business case. Swanky crafted a MVP to test the brand's ecommerce viability, while advising on tech stack implementation for Okendo and Klaviyo. The brand also leveraged Facebook paid ads to drive traffic to the new store. The initiative marked a strategic shift toward digital sales, enhancing customer engagement and revenue growth. The campaign demonstrated Swanky's expertise in digital transformation for food and agri-businesses.

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