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Volkswagen's Invisible Safety Installations

Agency
Ogilvy
Brand
Volkswagen
Platforms
None
Industries
Automotive & Mobility
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Volkswagen partnered with Ogilvy to create an innovative campaign using Black 3.0 paint and AR technology to highlight the Blind Spot Monitoring system. The 'invisible' life-size installations, showcased in Volkswagen dealers and public spaces, reveal hidden dangers through augmented reality. This interactive approach educates drivers on the importance of the system while emphasizing Volkswagen's commitment to traffic safety. The campaign successfully raised awareness about blind spot risks and the benefits of Volkswagen's advanced safety features. The use of specialized paint and AR technology created a unique visual experience that engaged passersby and sparked conversations about road safety.

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Published around: January 8, 2024 ?
Added to Agency Inside: March 25, 2026

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