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Volkswagen South Africa Enters Metaverse with NFTs and Gran Turismo 7

Agency
Ogilvy
Platforms
Meta
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Volkswagen South Africa launched a groundbreaking campaign integrating the Polo with I.Q. DRIVE, entering the metaverse through a digital NFT collection and Gran Turismo 7. The 'Game On' initiative combined social media hunts with virtual gameplay, offering users exclusive access to the car in a digital space. The campaign leveraged Meta's platforms to drive engagement and brand visibility. The initiative successfully generated significant buzz, with over 500,000 participants in the NFT hunt and 120,000 unique Gran Turismo 7 sessions, highlighting the effectiveness of blending physical and digital experiences. The campaign demonstrated Volkswagen's ability to innovate and connect with audiences through immersive, tech-driven strategies.

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Published around: March 2, 2023 ?
Added to Agency Inside: March 25, 2026

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