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VR Fantasy World Calms Children

Agency
Ogilvy
Platforms
None
Services
Web Development
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Hermes Pardini Laboratories used VR to create an immersive fantasy world where children experience a heroic journey after receiving a vaccine. The experience, designed to calm and entertain, allowed nurses to administer vaccines effectively. The project reduced vaccine fear by 60% in pilot studies. The platform's unique approach combined education with entertainment, offering a novel solution to pediatric vaccine hesitancy. The campaign highlighted the power of immersive technology in addressing public health concerns.

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Original write-up, full visuals, full context.
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Published around: April 6, 2020 ?
Added to Agency Inside: March 26, 2026

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