VWS Enhances Donor Form with Clearer Instructions

VWS improved its donor registration form to increase valid registrations and streamline the online process. The updated version features clear instructions, simple language, and a user-friendly layout, making it easier for citizens to complete the registration. Through user research and testing, the team ensured the form was accessible to all age groups and educational backgrounds. The revised form now supports a smoother registration flow and higher participation rates. The project highlights VWS's commitment to making donor registration more inclusive and efficient.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Published around: September 6, 2023 ?
Added to Agency Inside: March 25, 2026