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Waste to Wonder: Etat Libre D'Orange's I Am Trash Perfume

Agency
Ogilvy
Platforms
None
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Etat Libre D'Orange and Ogilvy collaborated to create I Am Trash, the first perfume made from waste, addressing the 92 million tons of industry waste annually. This innovative product not only offers a sustainable alternative to competitors but also signals a shift in how the perfume industry approaches waste. By using recycled materials, the brand demonstrates a commitment to environmental responsibility and sets a new standard for sustainable innovation. The case highlights the power of creative solutions in driving industry change and promoting circular economy principles.

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Published around: April 27, 2022 ?
Added to Agency Inside: March 26, 2026

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