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Wavemaker & Cadbury Silk: AI-Generated Romance Films for Disney+ Hotstar

Agency
Ogilvy
Brand
Cadbury Silk
Platforms
None
Services
Content Marketing
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Ogilvy India partnered with Wavemaker and Cadbury Silk to create AI-driven romantic animated short films using a proprietary text-to-animation tool. Viewers scanned Cadbury Silk codes to answer relationship questions, which powered the AI to generate personalized stories. The resulting films were featured on Disney+ Hotstar, reaching millions of viewers. The campaign highlighted innovative tech and emotional storytelling, showcasing how brands can leverage AI for engaging content.

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Original write-up, full visuals, full context.
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Published around: June 6, 2024 ?
Added to Agency Inside: March 24, 2026

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