Whitelion's Street Voice Campaign: Public Pay Phones as a Platform for Youth Advocacy
Agency
Brand
Platforms
None
Services
Whitelion partnered with Ogilvy Sydney to amplify voices of at-risk youth by leveraging Australia's public pay phone network. Through automation, the campaign simultaneously called every pay phone in the country, prompting users to hear messages from youth seeking support. This innovative approach reached thousands, sparking conversations about youth welfare and community engagement. The campaign highlighted the power of public infrastructure to drive social impact, demonstrating how everyday technology can foster empathy and advocacy.
View the full case on the agency site
Original write-up, full visuals, full context.
Published around:
June 6, 2024
?
Added to Agency Inside:
March 24, 2026
