Women of High Value: Subverting Gender Norms in Spain

Agency
Ogilvy
Brand
Unknown
Platforms
None
Industries

In a climate of rising disinformation and resurgence of sexist narratives, Spain's Ministry of Equality launched the 'Women of High Value' campaign, starring actress Ángela Molina. The campaign uses irony to challenge outdated gender roles and reaffirm feminism as a cornerstone of progress, freedom, and democracy. By rejecting imposed definitions, it empowers women to dismantle ultraconservative discourses that hinder societal advancement. The campaign's bold message resonates with a generation seeking authenticity and equality in a rapidly changing world.

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Added to Agency Inside: April 10, 2026