Mooi NL: A Design System for Authority and Accessibility in Dutch Urban Planning
Agency
Brand
Platforms
None
Services
Industries
The Ministry of Education and the Rijksmaatschappij of the Rijksmaatschappij faced complex spatial challenges in Dutch urban planning. Norday developed a flexible design system that combines authority with accessibility, aligning with the rijkshuisstijl while engaging diverse stakeholders. The system ensures clarity and optimism across government partners and the public, addressing both housing shortages and environmental concerns. The outcome is a sustainable visual identity that simplifies complex issues and fosters collaboration in future-proofing urban spaces.
View the full case on the agency site
Original write-up, full visuals, full context.
Added to Agency Inside:
March 22, 2026