Wright No.100: Bacon's Aroma in Perfume
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Wright Brand celebrated its 100th anniversary by launching Wright No.100, a limited-edition fragrance infused with the signature wood-smoked scent of bacon. Created in partnership with perfume veteran Ann Gottleib, the scent features notes of bacon, applewood, bergamot, and Mousse de Saxe—a blend of leather and vanilla from the brand's founding year. The fragrance captures the essence of the Wright Way, blending tradition with modern innovation. The campaign highlighted the brand's legacy while introducing a new sensory experience for connoisseurs and enthusiasts.
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Published around:
February 21, 2023
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Added to Agency Inside:
March 25, 2026
