Wright's Better Bacons: Nationwide Contest
Agency
Brand
Platforms
None
Services
Industries
Wright's 'Better Bacons' campaign empowers Americans to elevate their bacon game through a nationwide contest. Participants must have the surname 'Bacon' to qualify, offering a $10K prize for transformative kitchen upgrades, vacation planning, or wardrobe refreshes. The initiative highlights Wright's legacy of quality, blending tradition with modern innovation. By targeting diverse audiences, the campaign aims to redefine bacon as a lifestyle upgrade. The result? A renewed focus on craftsmanship and personal expression, aligning with Wright's 100-year commitment to excellence.
View the full case on the agency site
Original write-up, full visuals, full context.
Published around:
June 6, 2024
?
Added to Agency Inside:
March 24, 2026