Wright's Better Bacons: Nationwide Contest

Agency
Ogilvy
Brand
Wright
Platforms
None
Industries

Wright's 'Better Bacons' campaign empowers Americans to elevate their bacon game through a nationwide contest. Participants must have the surname 'Bacon' to qualify, offering a $10K prize for transformative kitchen upgrades, vacation planning, or wardrobe refreshes. The initiative highlights Wright's legacy of quality, blending tradition with modern innovation. By targeting diverse audiences, the campaign aims to redefine bacon as a lifestyle upgrade. The result? A renewed focus on craftsmanship and personal expression, aligning with Wright's 100-year commitment to excellence.

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Published around: June 6, 2024 ?
Added to Agency Inside: March 24, 2026