WWF Nederland's Salesforce Platform Boosts Donor Growth by 323%
Agency
Brand
Platforms
WWF Nederland transformed their online presence with a Salesforce-powered platform that connects content, marketing, and e-commerce seamlessly. By integrating Optimizely for personalized user experiences and streamlined donation processes, the platform enabled a 323% increase in donors over three years. Key features included dynamic content personalization, unified campaign management, and easy-to-set-up donation forms, allowing WWF to expand reach across global markets. The result was a 1285% rise in donations and a 430% growth in webshop turnover, marking a critical step toward profitability. "We can continuously learn and optimise using our new platform in combination with Salesforce," stated Paul Zevenboom, Head of D.
View the full case on the agency site
Original write-up, full visuals, full context.
Published around:
October 8, 2024
?
Added to Agency Inside:
March 24, 2026
