Yellow Shirt to App: IKEA's Unintentional Co-Worker Campaign
Agency
Brand
Platforms
None
Industries
IKEA's MEMAC Ogilvy Dubai campaign turned a fashion fail into a positive experience by encouraging customers to wear yellow shirts and download the IKEA app. The app guided users through helping customers and answering questions about 9,000 products, offering discounts for their 'Unintentional Co-Worker For The Day' role. This innovative approach boosted engagement and demonstrated the app's value in-store. The campaign successfully leveraged user-generated content and social proof, highlighting IKEA's commitment to community and customer-centric innovation.
View the full case on the agency site
Original write-up, full visuals, full context.
Published around:
March 2, 2023
?
Added to Agency Inside:
March 25, 2026
