355 Protected Areas: From Vision to Action

Natuurmonumenten transformed their online strategy to engage a broader audience, leveraging a UX concept built on content goals. By bringing nature closer (inspire and inform), activating its magic (activate), showcasing their practical work (awareness), and encouraging participation (mobilize), they achieved 355 protected areas. This success highlights the importance of expanding the vision into a movement, where every individual can contribute. The outcome demonstrates that meaningful impact requires action and evidence—something Natuurmonumenten has created and continues to build.

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Published around: May 8, 2025 ?
Added to Agency Inside: March 22, 2026