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40th Anniversary Time Capsule: Asian Paints' Yellow Taxi Film

Agency
Ogilvy
Brand
Asian Paints
Platforms
None
Services
Branding & Creative
Industries
Media & Entertainment
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Asian Paints transformed Kolkata's iconic yellow taxi into a traveling time capsule, crafting a film celebrating 40 years of its Sharad Shamman excellence award. Ogilvy designed a stylized visual journey blending nostalgia with innovation, showcasing the evolution of Durga Puja pandals from bamboo structures to digital AR/VR celebrations. The film captures pivotal moments, from 1980s radio songs to modern social causes, honoring Asian Paints' legacy through a unique cultural narrative.

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Original write-up, full visuals, full context.
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Published around: October 29, 2025 ?
Added to Agency Inside: March 22, 2026

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