87th Title Celebration: Barilla Donates Pasta to Food for Soul
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Barilla celebrated Mikaela Shiffrin's 87th skiing title by creating a 87-second film highlighting her 12-year career with the brand. The campaign included a limited edition pasta pack auction where all proceeds were donated to chef Massimo Bottura's Food for Soul non-profit. The initiative showcased Barilla's commitment to supporting community causes through creative storytelling and product innovation. The campaign also aligned with Barilla's broader efforts to promote sustainable living and shared experiences through initiatives like Tastes Like Family and Ticket to Togetherness. The 87 pasta packs were distributed as a gesture of appreciation and to raise awareness about the importance of community and connection.
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Published around:
June 13, 2024
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Added to Agency Inside:
March 24, 2026
