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A Unified Identity for U.S. Soccer

Agency
AKQA
Brand
Unknown
Platforms
None
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AKQA designed a cohesive brand identity for the Arthur M. Blank U.S. Soccer National Training Center, creating a lasting presence for the sport. The identity draws from the federation’s crest, the American flag, and the facility’s architecture, ensuring scalability across all touchpoints. This new identity unifies fans, players, and stakeholders, reflecting the sport’s growth and cultural significance. The design emphasizes steadfastness, courage, inspiration, relentlessness, and history, providing a foundation for future generations of American soccer.

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Added to Agency Inside: May 15, 2026

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