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A58 Spookfile Reduction: Provincie Noord-Brabant's Smart Campaign

Agency
Ontwerpwerk
Platforms
None
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Provincie Noord-Brabant partnered with Ontwerpwerk to reduce spookfiles on the A58 by 40% through a smart traffic campaign. The initiative, 'Je bent zélf een spookfile,' educates drivers on safe driving habits to prevent sudden braking. By leveraging innovative traffic technologies, the project successfully addressed a critical road safety issue. The campaign included a toolkit for test drivers and a website to inform the public about project progress. The collaboration highlighted the importance of public engagement in improving road safety through smart mobility solutions.

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Published around: December 30, 2025 ?
Added to Agency Inside: March 22, 2026

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