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aaff Renovates Website for New Brand Identity

Agency
ronder
Brand
aaff
Platforms
None
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To align with aaff's rebranding, the team redesigned the corporate website and its workstream site, focusing on user experience and brand identity. The project faced a tight deadline, prompting the reuse of the existing ABAB site with enhanced visual elements. Through user research and iterative design, the menu structure was restructured to prioritize informative content, deepening engagement and conversion. Key features included informative sections, interactive elements, and prominent placement of aaff's experts, ensuring a personalized touch. The result was a cohesive, modern site that reflects the brand's values while maintaining accessibility and functionality across 50 locations.

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Published around: April 14, 2025 ?
Added to Agency Inside: March 22, 2026

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