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AAMI Athletes in the Making: Injury Prevention & Recovery

Agency
Ogilvy
Brand
AAMI
Platforms
None
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AAMI's 'Athletes in the Making' campaign leverages digital platforms to educate parents on injury prevention and recovery, addressing the unique challenges of youth sports. By highlighting real-world scenarios, the campaign empowers parents to recognize and mitigate risks, ensuring safer participation. The initiative saw a 30% reduction in reported injuries among participating schools, demonstrating its effectiveness in fostering a culture of safety. The campaign's focus on actionable insights and relatable stories resonated with parents, reinforcing AAMI's commitment to protecting young athletes.

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Published around: November 10, 2025 ?
Added to Agency Inside: March 22, 2026

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