ABB Nederland: Digital Transformation & In-House Marketing Success

ABB Nederland faced challenges transitioning from traditional marketing to digital strategies in 2014. Partout provided expertise in SEO, SEA, and digital automation, enabling the company to build an in-house digital team. The partnership focused on measurable impact, resulting in enhanced visibility, conversion rates, and sustainable growth. Key initiatives included optimizing local and international websites, implementing marketing automation, and creating tailored omnichannel campaigns for target audiences. ABB now independently manages its digital strategy, achieving measurable business outcomes and industry leadership.

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