Abis Group International Visual Identity Launch
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Abis Group, an international alliance of eight European countries, sought a unified visual identity to reflect their collective brand. Ontwerpwerk collaborated with representatives from all eight nations in a workshop to identify a cohesive theme, overcoming the challenge of lacking a common element. The resulting design emphasized future-oriented values, unity, ambition, and vision, creating a stronger visual representation of the group. The project highlighted the importance of cross-cultural collaboration in crafting a globally resonant identity.
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Original write-up, full visuals, full context.
Published around:
September 18, 2025
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Added to Agency Inside:
March 22, 2026
