Abru's Premium Bedding Branding & Shopify Shop Launch
Opklopper developed Abru's branding and translated it into a full Shopify shop, covering branding, digital art direction, UX/UI, Shopify development, product structure, conversion elements, and live launch. The new branding became the foundation for the shop, presenting the product range clearly, explaining the 'bed without loose cover' concept, and allowing Abrigu to expand with new designs, collections, and campaigns. The shop is live in NL, BE, and DE. The result is a mobile-first Shopify platform that offers an organized product display, a clear explanation of the 'bed without loose cover' concept, and customizable features for Abrigu's brand. The project successfully integrated branding and e-commerce, delivering a cohesive and functional digital experience for the target market.
