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Abu Dhabi Natural History Museum AI-ncient Influencer Launch

Agency
Ogilvy
Platforms
None
Industries
Technology & SaaS
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The Abu Dhabi Natural History Museum transformed a 67-million-year-old T. rex fossil into a digital influencer through Ogilvy Paris’ AI.Lab and Memac Ogilvy. By leveraging social listening, the team crafted a witty, expressive AI character that blended pop culture with scientific facts, engaging audiences through memes and trends. The campaign achieved over 1 million followers and viral content, solidifying the museum’s presence in the dinosaur fandom. The initiative showcased how AI could turn historical artifacts into interactive, relatable digital experiences. The project highlighted the power of data-driven strategies to bridge cultural curiosity with modern digital engagement.

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Original write-up, full visuals, full context.
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Published around: January 6, 2026 ?
Added to Agency Inside: March 22, 2026

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