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Accessible Real-Time 3D Game for Lotus Biscoff Tomorrowland Flavor Launch

Agency
iO Digital
Brand
Lotus Biscoff
Platforms
None
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A fully accessible, real-time 3D web game was developed to celebrate the launch of Lotus Biscoff's new Tomorrowland edition, enabling global participation across 11 countries. The game, compliant with the EU Accessibility Act, offered an immersive experience with no app or installation required, ensuring inclusivity for all users. The interactive design allowed players to engage with the brand's new flavor while navigating a seamless user flow from registration to draw. The project demonstrated iO Digital's capability to create accessible digital experiences that meet international regulatory standards. Lotus Bakeries, a global food group, partnered with iO to unify their brand sites into a single CMS, showcasing the agency's role in building scalable digital platforms for international launches.

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Added to Agency Inside: September 6, 2026

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