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Al-Futtaim Toyota's 'Journey into Herstory' Uses Yango Maps to Celebrate Emirati Women's Legacy

Agency
Ogilvy
Platforms
None
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Al-Futtaim Toyota's 'Journey into Herstory' leverages Yango Maps to transform UAE streets into living narratives, highlighting iconic female figures like Hessa Street and Latifa Bint Hamdan Street through geo-targeted audio stories. The campaign uses voiceover artists to narrate each street's legacy, blending technology with cultural storytelling. The initiative also includes radio activations and social media content, ensuring widespread engagement with Emirati women's historical impact. The project exemplifies how digital platforms can celebrate cultural heritage while driving community interaction.

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Published around: November 10, 2025 ?
Added to Agency Inside: March 22, 2026

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