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Amstelring: Simplifying Complex Care with Intuitive Design

Agency
ronder
Brand
Amstelring
Platforms
None
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Amstelring transformed its website to make complex care more accessible by conducting user research and empathy mapping. The new structure features three clear entrances: 'At Home' for residential care, 'In Your Area' for community centers, and 'Wonen & Locaties' for residential facilities. This approach simplifies navigation for users seeking personalized support, aligning with Amstelring's brand identity of warmth and organic design. The redesign prioritized accessibility, ensuring users with diverse needs could easily find the right services. The outcome was a more intuitive platform that reflects the brand's values while enhancing user experience.

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Added to Agency Inside: September 6, 2026

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