AP University of Applied Sciences Boosts Student Recruitment with Google-Focused Full-Funnel Strategy
AP University of Applied Sciences faced a complex challenge in student recruitment, as prospective students spent months researching across multiple channels. To stay top of mind during this lengthy decision-making process, the institution needed a strategic approach that connected brand and performance. iO Digital developed a full-funnel online marketing strategy, leveraging Google to create a cohesive digital experience. By integrating brand building with data-driven performance metrics, AP successfully engaged target audiences across programs and campuses. The partnership with iO also managed AP's website, ensuring a seamless digital journey from ad impressions to registration. This collaboration transformed student recruitment, enhancing visibility and conversion rates during the critical months of decision-making.
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Customer: Wageningen University & Research
