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Audi Reader: Real-Time Digital Manual for Vehicle Interaction

Agency
Ogilvy
Brand
Audi
Platforms
None
Industries
Automotive & Mobility
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Audi Reader, launched in the myAudi&Me app, addresses the gap in driver engagement by offering real-time vehicle interaction through object recognition technology. By using the phone camera, users can identify buttons, lights, and cabin elements instantly, transforming the car into a digital manual. The tool, trained on over 10,000 images from 27 Audi models, ensures accurate identification and seamless integration with the owner's manual. This innovation aligns with modern digital habits, enhancing user experience and reducing manual reliance. The solution demonstrates Audi's commitment to leveraging technology to improve vehicle interaction and accessibility.

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Original write-up, full visuals, full context.
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Published around: November 12, 2025 ?
Added to Agency Inside: March 22, 2026

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