Unlock

Enter your email to continue. We will sign you in and save this to your account.

Use the same email anytime. After you click the link, we sign you in and attach the save or follow to that account.

Check your email

Click the magic link to sign in. If you started from a save or follow action, we will add it to this account after confirmation.

Australian Government Campaign: De-Stigmatizing Perimenopause Through Empathy

Agency
Ogilvy
Brand
Unknown
Platforms
None
Services
Branding & Creative
Visit full case study

The Australian Government launched a groundbreaking campaign to normalize the often-disruptive symptoms of perimenopause and menopause, featuring the 'inner voice' of women experiencing sleep disturbance, brain fog, sudden sweats, anxiety, and fatigue. By addressing misconceptions and providing evidence-based resources, the initiative aimed to foster empathy and understanding. The campaign successfully shifted public perception, emphasizing the importance of early support and informed care. The result was a significant cultural shift, with increased awareness and reduced stigma surrounding these transitional life stages.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Published around: August 12, 2026 ?
Added to Agency Inside: September 7, 2026

More from this agency