Unlock

Enter your email to continue. We will sign you in and save this to your account.

Use the same email anytime. After you click the link, we sign you in and attach the save or follow to that account.

Check your email

Click the magic link to sign in. If you started from a save or follow action, we will add it to this account after confirmation.

B&W Trailer Hitches Streamlines Sales with Shopify Migration

Agency
Fyresite
Platforms
Drupal Meta Shopify Shopify Plus
Visit full case study

B&W Trailer Hitches faced complex tech and UX challenges with their legacy Drupal site, struggling with maintenance, merchandising agility, and scaling product data. They needed a robust eCommerce infrastructure to support dealer ecosystems, modernize content marketing, and meet evolving SEO/LLM standards. Fyresite designed a Shopify Plus migration, preserving their visual language while resolving UX gaps. The solution included a native Shopify cart, line-item properties, financing options, and dealer resources, boosting sales and reducing maintenance costs. The migration enabled faster loading times, higher revenue, and improved dealer engagement, demonstrating how strategic platform migration can drive scalability and user experience.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Published around: March 4, 2026 ?
Added to Agency Inside: March 22, 2026

More from this agency